The State Of Online Shopping In South Africa 2013

Some of the biggest highlights that piqued our interest:
- 45% of items bought on mobile phones were apps
- 33% of people sought social network recommendations when buying online
- 42% of online shoppers are (still) buying books, CD’s and DVD’s.

Our main take-out is that the e-commerce ‘boom’ is here, but it’s still in its infancy. Opportunities for entrepreneurs abound!



Ideate is one of South Africa’s biggest business blogs, with a team of authors all of whom have had entrepreneurial experience. Ideate is read by entrepreneurs thinking BIG.

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