SA Business Index
February 14, 2018, Wed
The reigning theory in business has long been that “alpha” leaders make the best entrepreneurs. These are aggressive, results-driven achievers who assert…
Most salespeople talk way too much. In today’s market, chatty salespeople are champing at the bit to swamp prospects with information. My…
It’s nice when companies see fans and customers responding positively to their products and messaging over social media. But figuring out…
It is an old business adage: About 20 percent of your customers produce 80 percent of your sales. In my book 80/20…
For some young entrepreneurs just starting out, interacting with customers can be difficult and a little intimidating. Yet, throughout my…
After the rush of a small-business launch and the initial influx of curious customers, many small businesses reach a plateau….
Let’s face it, most sales people dread making the cold call. Who wouldn’t? Essentially, you’re interrupting someone’s day to get…
Be honest with yourself: Why should customers and prospects care about what you have to say? Everywhere your customers look, they are…
In business, good branding creates trust and can make it easier to sell a product to customers. While the brands we choose…
Clearly defining your target audience makes all the difference when you’re creating content. If you’re writing a piece about social…